Search Engines

 Personalized Advertisements

Have personalized advertisements gone too far? I have heard talk about how Google and phones listen in to conversations to push advertisements, but is it true? I believe everyone has had a suspicious advertisement pop up soon after a specific search on Google. It seems somewhat helpful for consumers to be advertised targeted products, why would some people want to see unrelated products and businesses when their favorites brands/ useful products can be marketed instead. The ethical side of things is a bit hazy I would have to admit; however, that is the price to pay for the free services online. 

In class we looked up our personalized ad profile on Google, and from our searches Google built a profile that matches topics to us. I was sorted into different categories, much like in the slide show, as sex, age range, education, and hobbies. After collecting this data it is sold to companies and interrelated social medias to have these brands pop up on respective timelines or feed. 

As a consumer, I don't feel like it is necessarily invading my privacy, nor do I believe that they are doing is wrong. They are keeping up with the market, and that happens to be online. It would be like a 1950's magazine ads where they would target the female audience. They knew women would buy the magazines, so they would stick specific ads into them - harmful or not. It's just how the business goes. 

Comments

  1. Angela JoySeptember 25, 2022 at 9:14 PM

    Hi Merika, I think the privacy issue is so complicated. We want to see relevant ads but some of us also want privacy. I think some people worry about where they will draw the line. How far is too far? I think consumers deserve to still have some privacy, even though we use the internet for free. Sometimes, to me, it feels like the annoying vacuum salesman that comes to your house when you were making dinner. They think they know what you want, but do they really?

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