Templates #3

 Tempting the Template

    Templates are set in place as a guide for both writers and readers to follow. These rules allow people to communicate from a wide range of backgrounds. The "fill in the blanks" are so communication can be personalized and manipulated while also letting readers follow along. In Update Culture and the Afterlife of Digital Writing, John Gallagher says, "Technologies such as templates are extraordinarily important to communication because they are ideological structures that connects users to other users" (35). While writing in both a professional or creative way, it's important to be aware one may never know who they will come into contact with, so by having a universal way to communicate will be resourceful and helpful to all involved. 

    Although this was idea wasn't brought up during the class of September 7, 2022, I think the idea of how templates of books and movies are so often reoccurring is because they work. For every genre of content there are going to be a template to which the plot follows. For romance movies/books there are different subcategories, tropes if you will, that gives the genre diversity, but still fits into the traditional guidelines.

      Hallmark is one of the best examples of what that looks like: during the holidays season, a successful city business woman has to make a trip to small town U.S.A to take over a business, leaving her dull boyfriend behind. Cue the handsome business owners son who is desperately trying to save the business. After a few headbutts and a whole lot of time together, she changes her mind and wants to help save it as well. Her ex-boyfriend comes back and screws things up between city woman and small town business owner, but love always finds a way; so she breaks up with her boyfriend, saves the business and wins back the love of her life...
Countdown to Christmas - Movies, Sweepstakes, Photos

    Yeah- predictable... Yet it works. I know exactly how Hallmark movies go and I will still sit down and watch it with just as much contentment as I did the first one. They know the template of what will work, and universally, consumers understand. This is the exact same thing as templates for emails, blogs, proposals, etc., and that is why we templates for writing just as much as we need it for the next Hallmark movie. 

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